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About Us


Starry Night Store™.com offers an extensive assortment of astronomy software, DVDs, and astronomy-related merchandise for adults and children. Starry Night Store is powered by Orion® Telescopes & Binoculars, with over 30 years of experience in direct-to-consumer marketing and a reputation for exceptional product quality, value, and customer service. Both StarryNightStore.com and Orion Telescopes & Binoculars are part of Imaginova®, an integrated multimedia content and commerce company capturing people's fascination with space, science and technological innovation across consumer, education and professional markets.

Imaginova has a strong focus on high quality editorial, products and technology across our brand franchises and partners with leading media, retail, and consumer product companies as well as key industry associations to deliver our products and services.

Imaginova's brand franchises include:
  • Starry Night®, the world's leading family of astronomy software and DVDs available at leading specialty and mass retailers as well as online here at StarryNightStore. Starry Night's excellence has been recognized for four years running by the prestigious Parents' Choice Foundation and recently received a Codie Award from the Software & Information Industry Association (SIIA).

  • LiveScienceStore.com is the newest Imaginova brand, offering an extensive assortment of science-themed products for intellectually curious adults and children. LiveScienceStore markets science kits, robotics, and weather instruments, along with products focused on nature, geography, and scientific exploration.

  • LiveScience™.com. Launched in November of 2004, LiveScience is an original content site focusing on the innovative and intriguing in Science and Technology. Aimed at the intellectually curious, it covers news, views and scientific inquiry with an original, provocative point of view. With articles by respected science journalists and contributors, LiveScience looks at new discoveries, intellectual adventures and the idiosyncrasies of the world that surrounds us.

  • Orion Telescopes & Binoculars, the largest multi-channel marketer of telescopes, accessories and binoculars. Orion has built a powerful brand name of its Orion line of products which includes more than 60 models of telescopes, 50 styles of binoculars and more than 500 related accessories. Orion's products are sold directly to consumers through its catalogs, its state-of-the-art www.telescope.com e-commerce website and through leading specialty retailers. Orion's brand is synonymous with high quality, tremendous value and unparalleled customer service.

  • Space.com, the award-winning web site that offers rich and compelling space, astronomy and technology content, including information, education, entertainment and business news. Space.com syndicates its content to leading news outlets including CNN.com, USAToday.com, msnbc.com and Yahoo. In 2003, Space.com's editorial excellence was recognized by the Online News Association for its coverage of the Columbia space shuttle disaster.

  • Space News®, the premier business-to-business international news weekly dedicated entirely to the commercial and military space and satellite communication businesses. The publication is marking its 15th anniversary in 2004. Space News co-presents the annual Strategic Space Conference in Omaha and Space at the Crossroads Symposium in DC.